Running a business is not an easy task, and your to-do-list is sure never to end. Having said that, you should not use this as a justification to take shortcuts when it comes to having an online presence. Starting with your business website, it is important to place yourself online with a powerful; professional goal that gives clients the impression you want and the urge to engage more with your business. Keeping this in mind, read the five reasons given below are essential.
First Impression Is the Last
Let us face it – we live in a society where people Google before they shop, check online review websites like Yelp before they make purchase and “check-in” via Facebook as they proceed on with their days. Because this, your first impression should be the best it can be. Starting with your site, customers are passing comment and making choices if they are going to hit your store, restaurant or office. They are prone to dismiss you completely, as well, should they think your website doesn’t depict the kind of experience your company should offer.
Window Shopping Isn’t What It Use to Be
Wandering down the local Main Street is not the only way shoppers check out stores and other small businesses nowadays. With regular visits to Yahoo, Bing, Google, Yelp and other online websites, consumers are continually seeking where they intend to do their next shopping. Make sure your store is well depicted on these websites by first and foremost, having a website – but by also being staged among each of the search engines, review sites and other online places your business may be rated for customer review. Apart from having your URL address available, also ensure your street address, phone number and email is clearly visible. Social media links cannot hurt, either, but only add these if you are actually participating on social media.
No Website Means Losing Business
By now it is obvious that if you don’t own a business website, you’re missing out on possibilities for customers to recognize who you are and whether they want to spend money with you. Having said, if you’re a bad website it’s better to have no website at all. While no site means missed opportunities, a bad website can actually be worse; as it truly makes your business look awful. With so several template-based websites available, such as Shopify.com, for you to customize for your individual business, there is truly no justification for your website to look sloppy and unprofessional. If you can not boastfully promote the website you have available online, you better take it down. A bad website is even worse than no website at all – but let us be fair… both are bad for business.
If you don’t own a website, your chance of ending up in online customer searches is significantly decreased.
Be it a one-man show or a company based on hundreds of employees; your website should seem as if you have a team dedicated solely to keeping your online ubiquity strong and remarkable. The key here is “seem” versus actually having somebody updating your site regularly. For most SMBs, this is simply not needed. However, having a professional, fine looking website that loads easily and comprises of easy navigation, strong photo images, quality content and an overall web experience that engages customers enough for them to choose to do business with you is key.